Content
Content is king in modern marketing. Whether it’s a technical white paper, an informative case study, a creative blog, or a compelling podcast, we craft content that informs, entertains and resonates with audiences – driving awareness, engagement and conversion.
See below for some examples.
Blogs
End of year reviews: why they’re useless and what to do instead
End of year performance reviews are demoralising, stressful and rarely inspire improvement. So what should we do instead?
Beating Change Fatigue: How HR Can Turn Resistance into Enthusiasm
Hybrid Work Is Not The Problem: Bad Leadership Is
The reason for engagement at work falling is not hybrid working – it is managers and leaders failing to adapt their style. Here’s what they should do…
Ten reasons why you need a professional qualification in leadership
If you want a leadership role, you really must be looking at getting a professional qualification in leadership. Here’s why…
Assets
Brand Introduction – handout
Conceived as an introduction to the brand whilst complying with the company’s values around recycling and ethical use of materials. This was small and when printed and folded easily fit into a pocket, making it more likely to be be taken home and read when the person had more time.
Always done in small print runs, the modular design made it easy to adapt the messaging dependent on the audience.
Brand Introduction – UK
Designed to introduce the brand to potential clients, partners, and investors. It provided a clear, concise, and compelling overview of the brand, showcasing its mission, values, products or services, and unique selling points.
Brand Introduction – India
The same brochure but adapted for the India market, making sure that the content resonates with local values, culture, and preferences. Language, tone, imagery and contact details were changed.
Future Leaders
Brochure to promote a specific product.
Conference Handout
Conceived to support a colleagues appearance at a conference by summarising the key points of the presentation on a high-quality handout with contact details.
Case Studies
In every case study I create, I focus on telling a compelling story that not only highlights the problem and solution but also demonstrates measurable outcomes. Each case study is crafted to be engaging, data-driven, and clear, ensuring that it resonates with the target audience and positions the brand as a trusted solution provider. I work closely with clients and stakeholders to gather the right insights, making sure every case study is rooted in real success stories that drive credibility and inspire confidence.
Podcasts
I am experienced as a podcast producer, editor and host. Some colleagues and I started the Leadership Learned podcastoff our own backs as a value-add proposition for our company’s clients and potential clients. The podcast has over 1000 listens per month and is also used internally as part of learning programmes.
Below are selected episodes – all episodes are available on most podcast providers including Spotify, Google Podcasts, Apple Podcasts, Amazon and more.